Do business owners have a bias against risk? And if they do, how much does it really affect the business over time?

In a previously published article for EMDAC, I talk through my answer, which is actually, quite a bit. “The penalty to the business owner and their company with this low risk vs. reward bias is that the company ends up with underinvestment and fails to achieve financial performance.”

The good news? There are two great options for both the growth and protection of your business.

Read the article here: https://bit.ly/3n808O4